Is your med spa easy to recommend?

More patients now ask an AI assistant "Who's the best med spa for Botox near me?" instead of scrolling search results. These tools only recommend businesses they're sure about. When your name, address, phone number or hours differ from one website to another, they trust you less and recommend a competitor instead. The good news: most of the fixes below are free and take minutes.

Step 1: Write down your official details

Decide on one exact version of your business details. Every listing should match it word for word, including abbreviations like "Ste" versus "Suite".

Step 2: Check every place you're listed

Search your clinic's name on each site below and compare what it shows against your official details. Tick each one once it matches.

Maps and search

• Google Business Profile
• Apple Maps (Apple Business Connect)
• Bing Places

Reviews and social

• Yelp
• Facebook page
• Instagram bio and contact button

Booking platforms you use or used before

• Fresha, Vagaro, Boulevard, Mindbody or similar
• ClassPass
• Treatment brand "find a provider" pages (for example, Botox, Dysport or HydraFacial locators)

Your own channels

• Website footer and contact page
• Email signature and appointment reminder messages

Step 3: Fix what doesn't match

Work through these in order. Google Business Profile comes first because other sites often copy from it.

1. Update wrong details so they match your official version exactly.
2. Close old locations. If you moved, mark the old address as moved or permanently closed rather than leaving it live.
3. Remove duplicates. Two listings for one clinic split your reviews and confuse search engines. Ask the platform to merge or remove the extra one.
4. Claim unclaimed listings so only you can edit them.
5. Match your hours everywhere, including holiday hours.

Step 4: Make your website easy for AI to read

AI assistants pull answers straight from websites. The clearer your site answers patients' questions, the more likely you are to be quoted and recommended.

• An FAQ section answering real patient questions in plain language, such as "How long does Botox last?" or "Is there downtime after microneedling?"
• A page for each main treatment, saying what it is, who it suits, how long it takes and a starting price or price range.
• Your providers' names and credentials, such as NP, RN or MD, with a short bio for each.
• Your city and neighborhood mentioned naturally on the homepage and treatment pages.
• Reviews shown on the site, ideally pulled from Google.
• Business details coded for search engines (known as schema markup). Your web designer can add this in under an hour.
• A clear "Book now" button at the top of every page.

Step 5: Test what Google and AI say about you

Ask these questions in ChatGPT, Google and Perplexity, using your own city and top treatment. Note whether your clinic appears and whether the details are right.

• "What's the best med spa in [your city]?"
• "Where can I get [your top treatment] near [your neighborhood]?"
• "What are the hours and address of [your clinic name]?"
• "Is [your clinic name] good for [treatment]?"

If a competitor shows up and you don't, or your details come back wrong, Steps 3 and 4 are where to focus.